AMPP – PROMOTIONS
AmPP is The APP Company’s official app marketing division dedicated specifically to making apps shine in the app store.
Think of the app store as a giant whirlpool with thousands of apps entering the whirlpool each day. Each app is represented by a tiny app icon that signifies exactly what that app represents. Upon release, apps are thrown onto the outskirts of the whirlpool and are slowly pulled to the center with each passing day. Before long, that app is sucked to the bottom of the whirlpool and into the depths of the app store, joining millions of other apps who will go undiscovered. What a good app needs is a good floatation device to stay above the whirlpool and in the public eye, and that’s where AmPP comes into play.
The AmPP app producer is best known for their job in assisting developers. One major publication provided by producer to developer is The APP Company’s Producer’s Report. This 10-15 page report is custom designed for each app. After playing your game, or investigating your app, your producer will write up a complex report based completely around it. The report will cover new user experience, fixes, additions, monetization and marketing options. The producer’s report will serve as a guide between the TAC producer and your company’s developer.
Other responsiblities of the TAC producer include the development of a sneak-peak report. A sneak-peak report will be developed prior to a game’s release. This could be a tool used to gather attention from app review sites and five them access to never-before-seen content. In addition, the producer also generates press releases. The TAC editor and producer will publish two to three major press releases that will be distributed among TAC’s contact list. Press releases will also be developed for game updates and additional features. Articles featuring your title will be written which can then be published on different app-related websites.
As an app approaches release, AmPP insists on posting across all social networks to get the most out of our pre-built audience. Grasping a wider audience comes from press releases directed toward TAC contacts, and alerting reviewers that the full build is ready and that they can post a review of the app on their website whenever they are ready. Finally, TAC also moderates and assits in building a friendly set of reviews visible on the apps page on the App Store.
“Jason and Scot really know their stuff. I could not be happier with how the Apps came out.”
Buzz Aldrin, Rocketman
“The APP Company was great to work with!”
Hope Dworaczyk, Playboy Playmate of the Year